F’d it Right Up
Hello,
My name is George and I don’t like Fit Bike Co. I know I’ve hinted around at my dislike of them before, but I figure now is time for me to go into the how’s and whyfors. Y’see, it’s not like I hate their products, which I think are of the exact same quality as every other product at whatever price point they’re competing in. Let’s be honest, the most innovative thing Fit’s done is name a product line after closeted gay sex, other than that all of their stuff is pretty much just like everybody else’s stuff.
Nope, my problem was always Fit’s image. In an industry where avoidance of the jock mentality has been fetishized to an almost idiotic point Fit’s image was almost the the very definition of the jock mentality (and, let’s be honest^2, the dirty little secret of BMX is that the “jock mentality” is actually “the average mentality of 16 year old boys” and this sport is lousy with 16 year old boys). While other brands seemed to sell “ride our stuff and you’ll have fun,” Fit sold “ride our stuff and you’ll be cool.” If BMX is high school, Fit was the captain of the football team, who was banging the head of the cheerleading squad, and her best friend…and they both knew and didn’t care. Read more…
