The original “3D spin” effect used in a gap commercial was craziness and revolutionary at the time. The Wachowski Brothers (back when they were brothers) raised the bar on the effect with The Matrix (or as I like to call it, *their last, good movie”).
Now, however; you can make a “matrix” rig for the cost of a nice SLR and have it shoot 1080p footage controlled by your cell phone. Someone needs to make one of these and attach it to the lip of a mini-ramp.
Then invite Dave Osato, Rob Ridge and Tobias Wicke (I just noticed that Shea Nyquist got a shout out in the credits of this, so not so fat fetched).